How To Use Facebook For Your Business
If your business isn’t already using Facebook to promote your products and connect with users, then you are missing out on the largest social media platform and thus the biggest potential pool of customers. To give you an idea of some statistics, Facebook has 1.3 billion monthly active users globally, with 829 million of those users visiting the site every day. To maximize your exposure and reach on a global scale, your business will need to utilize Facebook marketing techniques.
How To Use Facebook Pages
One of Facebook’s unique features is the ability to create an individualized page for your business. This page is big enough to tell your company’s story, show off your company’s logo or executive team, and provide a timeline for all major events and news. You can also track the success of your marketing techniques by using the Facebook metrics of likes, comments, and shares on your content.
How To Use Facebook: To Tell A Story
The main aspect of your Facebook page that will separate you and your business from every other business page is your particular story. The best strategy to tell your story is through a series of posts containing a narrative with pictures, videos, and external links back to your business’s home page. The goal is to update people ranging from strangers to existing clients on your life as a person, as well as a business owner. The same concept applies to your employees, also. Tell their story, publicly congratulate them for a job well done, and post stories of fun company moments where they’re involved.
How To Use Facebook: The Primary Purpose
When marketing on Facebook, measuring and tracking results ranks as the most important activity for your business. The tips and strategies you find online could be too general to impact your numbers significantly or too specific to apply to your niche or maybe they work perfectly. In any case, you need to know exactly what’s working for your page and why. The way you measure this progress is through Facebook’s in-built metrics of likes, comments, and shares. The more likes, comments, and shares each piece of content you post receives, the better your page is doing. These numbers mean more people are more actively engaging with your content. These are the people who talk about your products and brand offline. They actively and passively promote your products without you having to pay them to do so.
How To Use Facebook: Create Engaging Content
Now that you have the place to post content (your Facebook page) and an understanding of how to figure out the performance of that content (likes, comments, and shares), you need to create and consistently post that content on your page. There are two types of content that will actively engage your followers. First, information relevant to you, your employees and your business. This aspect relates back to telling your story. People love knowing about what’s going on ‘behind the scenes’ and potentially having some information about a company that other people don’t. To make this content engaging, include pictures or a video related to what you’re posting.
That way, people can put a face and a voice to a name. This strategy leaves a much more powerful impression on even casual followers. Second, tips and tools relevant to your niche. Web Marketing USA succeeds best when we post articles about SEO, web development, and online marketing because that’s the particular audience that we target and that’s the information that we know best, so that we can tell the good stories from the bad ones. Instead of just posting every article that appears in our feeds, our experts can tell what information would be relevant and useful to our consumers. In essence, stick to what you know.
Again, Facebook represents the ideal way to skyrocket your business’s exposure and sphere of influence. If you maintain an active presence by posting consistently and interacting with the people who like, comment, and share posts on your page, then your audience will see that you are returning value, rather than just taking it. In this way, your internet Facebook friends will turn into an outstanding source of support in the hard times, and a group of people you can celebrate with during the good times. Mastering Facebook requires a strategy that aligns your online message with your company’s vision. If you’d like to start off on the right foot and massively expand your company’s influence on the largest social media platform, take advantage of a free consultation with one of our professional specialists.